Talk about the issues, Coakley

"How did it end up this close?" will be a question studied by academics and "pundits" for ages. There is no earthly reason that the typically measured electorate of Massachusetts would even be considering Scott Brown as Senatorial material, yet he's tied, perhaps leading, in the polls for Tuesday's election. So what's happening?

My answer is that the electorate of Massachusetts isn't considering Scott Brown as Senatorial material. They're not thinking of Coakley and Brown as possible Senators, but as celebrities.

Brown has masterfully guided this raise from any semblance of the issues, with a narrative-hungry media playing accomplice. When I call voters, they're not talking about health care, torture, or foreign policy. They're talking about the "negative tone" of the campaign and "it's the people's seat". This is a conversation where Brown has a shot, especially with his excellence at playing victim, and sending out his daughters to do the same. He's moved the question from who do you want doing the work of a Senator to who do you want to be Senator. It's a fine difference, but it allows him to move the conversation from the issues (where he loses) to random crap (where he does well). It may seem crazy, but George W Bush turned this strategy into two electoral victories.

The media, of course, has joined in, shelling Coakley with questions about the "negativity" of her campaign -- heaven forbid anyone point out what a nut Brown is -- and focusing on process stories. Unfortunately, bringing in Clinton and Obama makes it look that Coakley is playing down to Brown's level, hoping to borrow some charisma against his. Answering these silly questions rather that insisting that we talk about foreign policy or health care is a disastrous move. The race starting getting wobbly when the issues took a back-seat. The fact that Brown is too cheap and cruel to pitch in on his own employees' health care isn't as important as the fact that Coakley supports a regime where those employees don't have to rely on the goodwill of their bosses for affordable health-care. The fact that Brown breaks military policy by posing in his uniform for campaign materials isn't as important as the fact that Coakley supports a policy where the military isn't risking soldiers' lives by carrying out a dead-end mission in Afghanistan.

I personally find that the most effective thing in talking to voters is to stick to the issues. The message you send with your vote will be received that day. The consequences of your vote last two years. What consequences do you want?

Topic	Coakley	Brown
Placing any limits on US government use of torture	Yes	No
Women's medical needs override personal beliefs of doctors	Yes	No
Returning tax rates of the rich to Reagan/JFK-era levels	Yes	No
Expanding health care coverage of Americans	Yes	No
Respecting entirety of Roe v Wade	Yes	No
Preserving equality in marriage	Yes	No

The values of Attorney General Coakley are the values of the people of Massachusetts. This is the reality that Brown is trying to drown out with noise about his pickup truck and tender feelings. This is the reality that must be hammered home over the next 48 hours, top to bottom.

PS: Future studies of "what happened" would also do well to examine the decision to keep the Mass. Legislature in session over this period to discuss attempts to throttle labor rights in connection with Deval's education bill. Had all these folks been organizing, instead of defending the idea that contracts should be enforceable by law, how would things have gone differently?