Tuesday, December 11, 2007

Stars and Stripes American Food!

This is an idea that dawns on me every time I go out for "Chinese" food. I think it could go really far...

I want to go to Guangzhou and open up a "Stars and Stripes American Food". All of the front-room staff will ideally be ex-pat Americans. The walls will be filled with posters of cowboys on the plain, lighthouses on rocky shores, and palm trees. Takeout containers will be little suitcases with the Statue of Liberty on them. The menu will be in English and Chinese (and the English will say different things). Crazy drinks served in containers shaped like the heads from Mount Rushmore. Calendars will be sold with the Western zodiac on them. Remain open during all Chinese holidays.

But here's the catch -- serve only traditional Chinese food that your customers ordinarily eat -- little meat, lots of corn, rice, vegetables, etc. If needs must, add some ketchup or mustard to make it seem "real American". However, because everything is dressed up in the worst caricature of Americanism, it will become a niche restaurant and enormously popular.

Within a year, there'd by a Stars and Stripes American Food in every decent-sized village on the coast.

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