Is it really so hard?

Ad starts with a photo of a precocious, adorable 11-year old.

"Meet Billy. Billy loves his Mom and Dad, America, and especially his dog Skip. Until recently, Billy loved Little League, too. But Billy learned that he had (horrible disease). Billy's Mom and Dad weren't worried, because they had health insurance."

Switch to photo of dense, official looking letter.

"But their health insurance was with Charlie Baker's company, Harvard Pilgrim Health Care Incorporated. Baker raised profits by enacting policies like the one that said that Billy didn't qualify for (procedure, care, test) for his (horrible disease)."

Switch to photo of Charlie Baker.

"Charlie Baker made sure that his company sent many letters like this to families that had trusted him with their money. Now, Charlie Baker is running for governor, so he can do to Massachusetts what he did to the people who trusted their health insurance to his company. Charlie, we just can't take that chance."

Last photo, of a happy Billy in a baseball uniform.

"Happily, under CommonwealthCare and Deval Patrick's governorship, Billy's family found affordable medical care, and Billy is make catching fly balls in centerfield."


Sorry, but if Deval loses to a health insurance executive -- one step above losing to the CEO of British Petroleum -- there's no excuse. If his campaign doesn't want to run an ad like this, find someone who will. It's not really that hard.