tag:blogger.com,1999:blog-8779254612265342114.post361960734191757311..comments2023-09-02T07:32:46.439-07:00Comments on Quriltai on the Shore: Quick question about advertisingQuriltaihttp://www.blogger.com/profile/05899113009557697341noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8779254612265342114.post-71916461317926786172008-11-05T06:34:00.000-08:002008-11-05T06:34:00.000-08:00I saw a TV commerical for Norfolk Southern, I thin...I saw a TV commerical for Norfolk Southern, I think it was. Another rail company. They were focusing on how many loads they had taken off the road. They actually used a graphic of a tree picking containers off the back of road rigs and putting them on rail beds.<BR/><BR/>Then I saw a TV ad for CSX. Same kind of thing. They are absolutely trying to position rail as an environmentally preferable method of shipping consumer goods.noterniehttps://www.blogger.com/profile/17403828133756040373noreply@blogger.comtag:blogger.com,1999:blog-8779254612265342114.post-86245557188318308012008-11-03T07:52:00.000-08:002008-11-03T07:52:00.000-08:00positioning.they ship stuff. you already knew that...positioning.<BR/><BR/>they ship stuff. you already knew that, so they don't waste time on it.<BR/><BR/>environmentally friendly. you know, as opposed to trucks? trucks which scare drivers on crowded roadways. trucks that overturn or blowout tires and clog up your commute.<BR/><BR/>there are people out there that make decisions about how to have stuff shipped. they listen to the radio, too. have they considered using trains?<BR/><BR/>and if you thought about it, you might champion the use of trains over trucks. like some do with wind and solar farms over coal fired plants.noterniehttps://www.blogger.com/profile/17403828133756040373noreply@blogger.comtag:blogger.com,1999:blog-8779254612265342114.post-58684545256881104932008-11-02T08:34:00.000-08:002008-11-02T08:34:00.000-08:00They're likely advertising their stock more than t...They're likely advertising their stock more than their service. There's probably also a PR component to it after they've been wrangling with the state over track ownership.scohttps://www.blogger.com/profile/07187650451734147902noreply@blogger.com